For the longest time, the technology behind the ever-popular QR code was limited to bringing someone to a static website landing page. While this admittedly is the primary use of QR technology, it is certainly not the only thing can be done with a code.
A Use for All
QR codes can do a lot of things for a lot of different people: If you are a marketer, they can help you sell a product; if you are a non-profit organization, they can help you rally support. What many people don't know is that there is one type of QR code that can help marketers, charities, and small businesses alike: a social networking code.
By harnessing the usefulness of QR technology, mobile solutions companies are now providing QR codes that are capable to linking to someone's Facebook page.
It's that simple. The more this code is propagated, the more "likes" that the Facebook page will be likely to receive. This can be coupled with other strategies, such as giveaways, contests and coupons. In this way, it is possible to launch a campaign in which everyone that "likes" your page will receive a reward for doing so. By doing this, you are giving people motivation to scan your code. The benefit of this is twofold: First, you'll open up a contact avenue on the biggest social networking site in the entire world. You'll be able to keep your fans updated on various things about your organization or company, and even provide them with coupons, advertisements, and calls to action. Secondly, you'll get people accustomed to scanning QR codes. The more people scan QR codes now, the more likely they will be to scan QR codes in the future. This will increase the overall efficacy and ubiquity of these great codes.
By combining QR technology with social media, new opportunities open up that were never before accessible. This is one of the most exciting and innovative ways to drum up traffic on your Facebook page. While many individuals, organizations and companies struggle to build up a significant social networking presence, you can get ahead of the pack by using this creative solution. Consider contacting a mobile solutions company today to see how QR codes can help your Web presence.